The Sole Reps

DO NOT GO WHERE THE PATH MAY LEAD; GO INSTEAD WHERE THERE IS NO PATH, AND LEAVE A TRAIL... 
(Thank you Dhes Handumon for the photo)

Some years ago, a large American shoe manufacturer sent two of its sales reps to different parts of the Australian outback. The company hoped it could drum up some business among the Aborigines. It was risky venture, but the firm realized how many new customers could be gained if the venture was successful.

After each rep had spent a few weeks in the outback, the shoe company received two faxes: "There is no hope for new business here," reported one rep. "The Aborigines don't even wear shoes! It's not part of their culture. Couldn't we have researched this earlier and saved me the trip? This has been a colossal waste of time. I can't wait to get back home."

The second rep filed a different report: "Wow! What an incredible opportunity we have here in the outback! Did you know that Aborigines don't wear shoes at all? That means we have no competition from another manufacturer! We'll have thousands of new customers! Thanks for this great opportunity! It was an ingenious idea to send me here!"

As you can see, one person's obstacle is another person's opportunity. All it takes is some optimism  and a little bit of soul (or sole)...

"Everything is possible for him who believes."
Mark 9:23

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